The poster I chose is from a concept store, called Visitor, located in the heart of Zurich. It is made by Swiss graphic designers especially for this store. These posters are sold in several stores and coffees around Zurich. The profit goes to the Alliance against racial profiling. The concept «Racial Profiling» describes all forms of police actions towards groups of people who are categorized as “foreign” based on their physical appearance, their nationality or a presumed membership to a certain religion. The term «Racial Profiling» stems from the USA where especially people of African and Latin American descent are affected by police security checks above average. The term «Ethnic Profiling» is used as well. In the European context, besides dark-skinned persons people from the Balkans (especially Roma) as well as Muslims from Arabic countries are affected by unjustified police controls. With this concept of the poster, I think that they bring awareness in a very aesthetic way, which could also speak to people who haven't been really involved or sensitized with this topic.